Here's how it all started
In 2012, I set up a small marketing agency providing Google Ads (Adwords, if you are old school) management for other agencies. It’s what we now call white-label.
That tiny little home-office business grew into a 30 person agency with hundreds of clients all over the world.
Something was missing …
Inside this agency, you could see that factors that affected one client account would often affect other clients in the same niche, hundreds of miles away across the country.
You would see similarities in dozens of accounts.
But there was no way to do the analysis
None of the PPC software tools could help – and we tried them all. Most of them couldn’t even figure out what we were trying to achieve, let alone help.
For 6 years we couldn’t solve this
Over the New Year holiday at the start of 2020, while messing about in downtime between family gatherings I found a little database tool that allowed me to hack together a proof of concept.
And I knew WHICH 9,000
With new confidence, I hired a development team to get to work. After 3 months, we’d only proven that to do this at scale was really difficult and the maths were way above me (I’m an accountant – I’m good with numbers but this was way too difficult).
To do this, I’ve had to leave the agency I founded and start over with a brand new business.
It’s exciting. I’m excited.
And I hope you are too.
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